You think making a professional corporate video involves setting up a camera on top of a stack of selected books – ok, tripod and and yelling into a microphone? If so, let me stop you right there! The key ingredient to a successful and effective video is planning it all out in advance. Makes sense right? This means allocating a considerable amount of time in what’s known in the industry as pre-production.
Pre-production is not at all pleasant when producing your corporate video, but it is the most essential ingredient.
Bouncing off ideas with your team and hashing out the specifics ahead of time ensures that you are all on the same page and can now move forward to the next phase of production.
In the long run this will save you time, money and aggravation.
From past experience we’ve come up with a few questions you should ask yourself before getting started on your video. This will insure you cover all your bases and make the whole process a lot easier and seamless for you, your team and the production company you work with.
1. What Is The Purpose of This Video?
Making a video just because your website does not have one yet and everyone else does is ineffectual. Knowing clearly the objectives and intentions right at the get go will keep everyone focused and moving forward on the right path.
So, let’s start by asking what it is that this video needs to achieve? Does it need to build brand awareness, introduce a product, advertise an event or release a visual marketing campaign?
Note that the agenda of feasible reasons for a video can almost be endless!
2. Who will be the target audience?
First, think about whom the video will be aimed at; that is to say, who is the audience?
If you don’t have a specific audience in mind for your video then it’s likely the end result won’t strike a chord with the people who watch it. Once you identify your target audience, the messaging in the video can be tailored so that it can really make an impact on the right people.
3. Will there be a storyboard and/or script?
Putting together a storyboard or writing a script is not easy and takes time. However, it is an integral part of producing a video, especially for larger scale projects. We always recommend either working together with your team and putting together some kind of storyboard for your production crew to follow or, hiring a professional writer to tailor a script specifically for your needs. This will save you time and money once production begins.
Bottom line, having a storyboard and a well-developed script will make your production sound and look polished and run smoothly.
4. What is your budget and what are your expectations?
Oh yeah, that’s right, money. No one wants to think about it, but the fact is you need to know how much you have to work with before you can begin—even if it’s just a ballpark figure. Video can be as inexpensive or as expensive as you want it to be. An experienced producer can guide you as to what you can achieve based on “your budget”. And always know, that a reputable production company wants your continued business, so will make sure to stretch your dollar as far as possible without compromising quality and the objective of the video.
Often we get new clients asking for a video similar to something they’ve seen on TV or the Internet. We appreciate that because it gives us a sense of what they are looking for. However, they announce that they only have about 1/10,000th of the budget needed to produce something similar. It is important to be realistic about what can be achieved based on the budget you want to allocate for your video. It’s always good to realize how much money and time is required to shoot and edit different types of videos.
Producing a video is custom based on what you’re needs are —There isn’t a “one size fits all” solution. Every choice you make ultimately comes back to budget and how much you are willing to spend. So be ready to face this tough question!
We’ve found it’s best to get the “money” talk out of the way so everyone involved knows what the expectations and limits of the project are as early as possible. Remember: it’s only awkward if you make it so! If you treat it like it’s a normal thing, it will be.
5. How are you going to release this video?
Now that the “money talk” is out of the way, knowing how you are going to release your video is just as important and should be discussed before making one. After all, if you don’t place your video correctly, all the hard work and time spent is all for nothing. You could have a video that is the envy of all your competitors and can help bring your company to the top, but if you don’t market it well, and nobody is ever going to see it than why make one?
Don’t rush into producing a corporate video. Take your time and really think about every aspect before going ahead and calling around for a video quote.
Once you are ready to get a corporate video made give us at Cinemetrix Media a call and work with a team that can help you answer all your questions and guide you to a successful and stress free production.