We put together a four part mini-series on “How to craft the perfect Corporate Profile Video for your business” – We interviewed some “experts” to determine the elements you need to consider when developing a Corporate Profile Video for your company- what they reveal will astound you!
Series 1: Designing The Right Corporate Profile Video
Branding is one of the most important aspects of any business. Steve Jobs said: “The world is a noisy place and as entrepreneurs we need to stand out from the crowd”. An effective brand strategy can give you a major edge in a progressively competitive market place. But what exactly does “branding” mean? How does it affect a small business like yours?
Simply put, your brand tells your customers what they can expect from you, and it helps your product or services stand out from your competitors’. You can’t be everything to everyone so you need to target a certain audience and be who they need you to be.
Branding is like finding the core identity of your company. From the design of your logo to the colors you choose will reflect how your costumers will perceive you. How you choose to advertise will play a big part of your brand strategy. It can be challenging, time-consuming and very tough. It will tell people what your mission is, what benefits your customers will get and what qualities you want them to associate you with.
Meg Whitman former CEO of eBay once said, “When people use your BRAND as a VERB, that is remarkable”.
That’s what the right Branding video can do for your company, and that’s what Cinemetrix Media can do for you!
Series 2: The Super Hero Approach
Recruitment Video: Companies are having a hard time drawing in the kind of top-notch talent they need to fill key roles, and recruiters must come up with creative results to reach the candidates they need. One of the most popular tool that has stolen the spot light over the past few years is the “recruiting video”. It’s an easy way to showcase employees, office space, and culture, and get applicants involved in your organization before they even apply.
Cinemetrix Media can also help in the conception of a creative idea to reach the applicants or team you require to get the job done right.
Series 3: Sending A Clear Message
Product & Service Video: If you are still skeptical about hiring a professional company to produce your next product or services video you should reconsider. A screen is made up of thousands of pixels that can turn a profit worth thousands of dollars. Can this be true? Well, if you consider that video now appears in 70% of the top 100 search results listings, and that viewers are anywhere from 64-85% more likely to purchase something after watching a product video than this is one marketing force that can’t be recon with.
A video can tell your story in a more emotional and dramatic way than just plain text or photos. This can cater to a higher audience engagement than with any other forms of media.
Video is also the ideal media for presenting product demonstrations to sell your product. Here you can show your prospects and customers all the features and benefits of your product. You can show them how to set it up, use it and maintain or repair it. Again, the visual and audio impact from this type of media makes it far superior to other forms of media.
Product demonstrations can help you sell products that your prospects may think are too difficult to use. Your demonstration can show how fast and easy they are to use. Plus, it can overcome objections they may have that otherwise would be more difficult for you to communicate. In addition, they can help eliminate the need for troubleshooting questions and needless customer phone calls from customers.
The best product demonstrations are short. You do not need to show your viewers everything, just enough to get them excited to buy it.
Series 4: Sustainability And Reputation
There are many different types of corporate profile videos to think about when considering producing one for your company. They are not all created equal therefore should be given thorough consideration before spending your money to get one made.